Adventure Approved ("Adventure Approved," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit the Adventure Approved website, contact us, or submit an application for financing.
1. Information We Collect
Depending on how you interact with us, we may collect personal information including:
- Full name
- Telephone number
- Email address
- Date of birth
- Residential address and postal code
- Employment and income information
- Information about the vehicle or powersports product you are interested in
- Financing and credit-related information
- Information contained in a credit report or received from a credit reporting agency
- Information necessary to verify your identity
- Information you voluntarily provide through forms, telephone calls, text messages, email, or other communications
We may also automatically collect certain technical information when you use our website, such as your IP address, browser type, device information, referring pages, pages visited, and website activity through cookies, analytics tools, and similar technologies.
2. How We Use Your Information
We may collect, use, and process your personal information to:
- Respond to your inquiries
- Review and process financing applications
- Verify your identity and application information
- Obtain credit information where you have authorized us to do so
- Assess financing options that may be available to you
- Submit or disclose application information to banks, credit unions, finance companies, lenders, and other financing providers for the purpose of obtaining financing
- Communicate with you regarding your application, financing options, vehicles, products, or services
- Complete a purchase or financing transaction
- Maintain business and transaction records
- Prevent fraud and protect the security of our systems
- Improve our website, advertising, and customer experience
- Comply with legal, regulatory, accounting, and contractual requirements
We limit the collection of personal information to information reasonably necessary for the purposes identified to you.
3. Credit Checks and Financing Applications
When you submit a financing application and provide the required authorization, you authorize Adventure Approved to obtain, use, and disclose information reasonably required to evaluate and arrange financing.
This may include obtaining information from credit reporting agencies and sharing relevant application and credit information with prospective lenders and financing providers.
Submitting an application does not guarantee approval, does not guarantee any particular interest rate or financing terms, and does not obligate you to purchase a vehicle or enter into a financing agreement.
Where express authorization is required for a credit inquiry, we will request that authorization as part of the application process.
4. Sharing Your Information
We do not sell your personal information.
We may disclose personal information where reasonably necessary to:
- Banks, credit unions, finance companies, and other prospective lenders
- Credit reporting agencies
- Service providers that assist us with website hosting, customer relationship management, communications, analytics, information technology, fraud prevention, or application processing
- Professional advisers, accountants, auditors, insurers, or legal advisers where appropriate
- Government authorities, regulators, law enforcement, courts, or other parties where disclosure is required or permitted by law
- A purchaser, successor, or other party involved in a proposed or completed sale, financing, restructuring, or transfer of all or part of our business, subject to applicable privacy requirements
Service providers receiving personal information are expected to use it only for the purposes for which it was provided and to protect it appropriately.
5. Consent
By providing personal information to us, you consent to its collection, use, and disclosure for the purposes described at the time of collection and as described in this Privacy Policy, subject to applicable law.
Where information is sensitive, including information used for credit or financing purposes, we may request express consent.
You may withdraw your consent to certain uses of your personal information by contacting us. Withdrawal of consent may limit our ability to provide financing services or complete a transaction where the information is necessary for that purpose.
6. Marketing Communications
Where permitted by law and where any required consent has been obtained, we may contact you regarding vehicles, financing opportunities, promotions, or other products and services.
You may unsubscribe from marketing communications at any time using the unsubscribe method provided in the communication or by contacting us.
Withdrawing consent to marketing does not prevent us from contacting you regarding an active application, transaction, account, or other service-related matter.
7. Cookies, Analytics and Advertising
Our website may use cookies, pixels, analytics tools, and similar technologies to understand website usage, improve website performance, measure advertising effectiveness, and provide relevant advertising.
These technologies may collect information such as your IP address, device type, browser, pages visited, referring website, and interactions with our website or advertisements.
Some technologies may be provided by third-party services, including advertising and analytics providers. Their handling of information may also be governed by their own privacy policies.
Where required by applicable law, we will obtain appropriate consent before using non-essential tracking technologies.
8. Safeguarding Your Information
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, loss, misuse, alteration, or theft.
No internet transmission or electronic storage system can be guaranteed to be completely secure. While we take reasonable measures to protect personal information, we cannot guarantee absolute security.
9. Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected and to satisfy legal, regulatory, accounting, contractual, fraud-prevention, and legitimate business requirements.
When personal information is no longer required, we will securely destroy, delete, or anonymize it, subject to applicable legal requirements and our record-retention obligations.
10. Accessing or Correcting Your Information
Subject to applicable law, you may request access to personal information we hold about you and request that inaccurate or incomplete information be corrected.
We may need to verify your identity before processing an access or correction request.
Certain information may be exempt from access where permitted or required by law.
11. Third-Party Websites
Our website may contain links to third-party websites or services. Adventure Approved is not responsible for the privacy practices, security, or content of third-party websites.
We encourage you to review the privacy policies of any third-party services you use.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business practices, technology, legal requirements, or services.
The most current version will be posted on our website with the date it was last updated.
13. Contact Us
Questions, concerns, requests for access or correction, or complaints regarding our handling of personal information may be directed to:
We will review and respond to privacy-related inquiries in accordance with applicable Canadian privacy law.